Wirtschaftsinformatik Sales & Consulting

Tracks and specialisations

• Karlsruhe · 210 ECTS
• Mannheim · 210 ECTS
• Stuttgart · 210 ECTS

Semester plan

1. Semester 135 ECTS requiredAdvanced Programming, Algorithms, and Data Structures · Fundamentals of Business Administration · Fundamentals of Programming · Accounting Fundamentals · Basic Concepts of IT · Basic Methods in Business Information Systems · Mathematics I · Mathematics II · Practical Module I · Law · Key Qualifications

   • Advanced Programming, Algorithms, and Data StructuresSummary by OWWZ: Extends generic and parallel programming and graphical interfaces. Analyses algorithms and explores lists, trees, graphs, searching and sorting methods.Semesters 1–2Exam (in German): Klausur oder Kombinierte Modulprüfung (Klausur und Assignment) | 120 | ja5 ECTS
   • Fundamentals of Business AdministrationSummary by OWWZ: Examines business objectives, value creation, legal forms and management. Connects basic financial statements and performance indicators with buyer behaviour, market research, marketing strategies and instruments.Semesters 1–2Exam (in German): Klausur | 120 | ja5 ECTS
   • Fundamentals of ProgrammingSummary by OWWZ: Develops programs from algorithm design to testing and debugging. Connects procedural structures and recursion with classes, inheritance, polymorphism and exception handling.Semesters 1–2Exam (in German): Klausur oder Kombinierte Modulprüfung (Klausur und Assignment) | 120 | ja5 ECTS
   • Accounting FundamentalsSummary by OWWZ: Practises double-entry bookkeeping and business transactions through year-end closing. Covers cost types, cost centres, product costing, contribution margins and activity-based costing.Semesters 1–2Exam (in German): Klausur | 120 | ja5 ECTS
   • Basic Concepts of ITSummary by OWWZ: Explores computer architecture, data representation, operating systems and networks. Covers processes, memory and Internet protocols, with selected issues of sustainable IT infrastructure.Semesters 1–2Exam (in German): Klausur | 120 | ja5 ECTS
   • Basic Methods in Business Information SystemsSummary by OWWZ: Classifies business information systems and IT-supported processes. Practises systems analysis and object-oriented design, examining information management and digital transformation through case studies.Semesters 1–2Exam (in German): Klausur oder Kombinierte Modulprüfung (Klausur und Präsentation) | 120 | ja5 ECTS
   • Mathematics ISummary by OWWZ: Explores mathematical structures, logic and modelling through business information systems applications. Covers linear algebra, sequences, series and single-variable calculus.Semesters 1–2Exam (in German): Klausur | 120 | ja5 ECTS
   • Mathematics IISummary by OWWZ: Introduces descriptive and inferential statistics and probability for data analysis. Optional specialisations extend algebra and multivariable calculus through numerical methods, optimisation and simulation, or develop advanced statistical methods.Semesters 1–2Exam (in German): Klausur | 120 | ja5 ECTS
   • Practical Module ISummary by OWWZ: Explores company organisation and business IT through practical work. Completes and documents assigned tasks in IT services and core business functions and reflects on the placement.Semesters 1–220 ECTS
   • LawSummary by OWWZ: Addresses contract, obligations, property and liability law alongside commercial and company law. Optional topics include data protection, digital contracts, copyright and European IT regulation.Semesters 1–2Exam (in German): Klausur | 120 | ja5 ECTS
   • Key QualificationsSummary by OWWZ: Connects research methods and source analysis with academic writing and learning strategies. Practises presentations, moderation and professional communication, including feedback, conflict discussions and negotiation.Semesters 1–2Exam (in German): Unbenoteter Leistungsnachweis | Siehe Pruefungsordnung | Bestanden/ Nicht-Bestanden5 ECTS
2. Semester 235 ECTS requiredContinues: Advanced Programming, Algorithms, and Data Structures, Fundamentals of Business Administration, Fundamentals of Programming, Accounting Fundamentals, Basic Concepts of IT, Basic Methods in Business Information Systems, Mathematics I, Mathematics II, Practical Module I, Law, Key Qualifications
3. Semester 330 ECTS required · 9 required electivesDatabase Concepts · Developing Distributed Systems · Sales & Consulting Case Study · Business Process Modelling and Management · Sales & Consulting Basics · Investment Calculation and Accounting · IT-Law and IT-Management · Practical Module II · Project Management · 9 required electives from the elective areas below

   • Database ConceptsSummary by OWWZ: Designs relational databases from entity-relationship models to normalised schemas. Practises SQL and explores transactions, integrity, database interfaces and database-backed applications.Semesters 3–4Exam (in German): Klausur oder Kombinierte Modulprüfung (Klausur und Assignment) | 120 | ja5 ECTS
   • Developing Distributed SystemsSummary by OWWZ: Designs distributed systems and web applications. Connects middleware and synchronous or asynchronous communication with client-server protocols, web technologies, security requirements and optional database integration.Semesters 3–4Exam (in German): Portfolio | Siehe Pruefungsordnung | ja5 ECTS
   • Sales & Consulting Case StudySummary by OWWZ: Applies decision-oriented cost accounting to sales and consulting. An integrated case links pricing, target costs and programme optimisation with team decisions under uncertainty and presentation of results.Semesters 3–4Exam (in German): Portfolio | Siehe Pruefungsordnung | ja5 ECTS
   • Business Process Modelling and ManagementSummary by OWWZ: Models and manages business processes throughout their lifecycle. Covers optimisation, automation and process mining alongside event-driven process chains, BPMN, Petri nets and the ARIS architecture.Semesters 3–4Exam (in German): Klausur | 120 | ja5 ECTS
   • Sales & Consulting BasicsSummary by OWWZ: Connects consulting roles and processes with sales tasks. Case studies cover consulting marketing, acquisition, proposals and contracts alongside customer behaviour, sales ethics, target groups and communication.Semesters 3–4Exam (in German): Portfolio | Siehe Pruefungsordnung | ja5 ECTS
   • Investment Calculation and AccountingSummary by OWWZ: Evaluates investments using static and dynamic methods and examines financing options. Connects domestic and international accounting with financial statements, profit reporting and cash-flow statements.Semesters 3–4Exam (in German): Klausur | 120 | ja5 ECTS
   • IT-Law and IT-ManagementSummary by OWWZ: Connects legal requirements for digital services with enterprise IT management. Contracts, privacy and copyright are examined alongside IT governance, strategy, controlling, service and risk management.Semesters 3–4Exam (in German): Klausur oder Portfolio | 120 | ja5 ECTS
   • Practical Module IISummary by OWWZ: Analyses and develops IT applications and business processes in functional departments. Completes an individual subproject, documents and presents results and reflects on professional practice.Semesters 3–420 ECTS
   • Project ManagementSummary by OWWZ: Plans and controls conventional, agile and hybrid projects. Connects project phases and software tools with teamwork, leadership and conflict management; a case study may integrate analysis, design and implementation.Semesters 3–4Exam (in German): Kombinierte Modulprüfung - Klausur und Projektbericht (mit Präsentation) | Siehe Pruefungsordnung | ja5 ECTS
4. Semester 430 ECTS requiredContinues: Database Concepts, Developing Distributed Systems, Sales & Consulting Case Study, Business Process Modelling and Management, Sales & Consulting Basics, Investment Calculation and Accounting, IT-Law and IT-Management, Practical Module II, Project Management
5. Semester 528 ECTS required · 7 required electivesBachelor Thesis · Integration Seminar in Business Information Systems · IT-Consulting · Management · New Concepts Sales & Consulting · Practical Module III · Project · Economics · Business Psychology · 7 required electives from the elective areas below

   • Bachelor ThesisSummary by OWWZ: Independently solves a business problem in information systems, business administration or computing using research methods. Documents proposed solutions in writing and demonstrates results in a colloquium.Thesis · Semesters 5–612 ECTS
   • Integration Seminar in Business Information SystemsSummary by OWWZ: Investigates current developments in business information systems using academic methods and relates them to business practice. Topics may span industries or focus on one sector.Semesters 5–6Exam (in German): Portfolio | Siehe Pruefungsordnung | ja5 ECTS
   • IT-ConsultingSummary by OWWZ: Connects information security and cryptography with current consulting tasks. Security policies, data analysis, privacy and sustainable IT are applied through selected analytical scenarios and management issues.Semesters 5–6Exam (in German): Klausur oder Portfolio | 120 | ja5 ECTS
   • ManagementSummary by OWWZ: Connects corporate leadership and strategy with operational and functional controlling. Develops selected management issues such as organisation, personnel, innovation, customer relationships and sustainability through active case work.Semesters 5–6Exam (in German): Klausur | 120 | ja5 ECTS
   • New Concepts Sales & ConsultingSummary by OWWZ: Explores selected current consulting and sales issues. Change processes, sustainability and ethics are linked to the design, management and international characteristics of sales systems.Semesters 5–6Exam (in German): Portfolio oder Kombinierte Modulprüfung (Klausur und Präsentation) | Siehe Pruefungsordnung | ja5 ECTS
   • Practical Module IIISummary by OWWZ: Deepens business experience in controlling and supporting IT systems. Analyses complex problems, develops solutions and contributes to or leads projects; reflects on the placement.Semesters 5–6Exam (in German): Bericht zum Ablauf und zur Reflexion des Praxismoduls | Siehe Pruefungsordnung | Bestanden/ Nicht-Bestanden8 ECTS
   • ProjectSummary by OWWZ: Applies business information systems methods in a team project. Connects process analysis and software development with project and information management, presentations, collaboration and conflict resolution.Semesters 5–6Exam (in German): Portfolio | Siehe Pruefungsordnung | ja5 ECTS
   • EconomicsSummary by OWWZ: Examines markets and the wider economy using microeconomic and macroeconomic models. Covers monetary policy, international trade and economic policy instruments, including social and environmental objectives.Semesters 5–6Exam (in German): Klausur | 120 | ja5 ECTS
   • Business PsychologySummary by OWWZ: Applies business psychology to customer behaviour, negotiation and consulting. Communication, trust, organisational development and purchasing decisions are explored through psychological market research and relationship management.Semesters 5–6Exam (in German): Portfolio | Siehe Pruefungsordnung | ja5 ECTS
6. Semester 628 ECTS requiredContinues: Bachelor Thesis, Integration Seminar in Business Information Systems, IT-Consulting, Management, New Concepts Sales & Consulting, Practical Module III, Project, Economics, Business Psychology

Elective areas

• Studiengangs- und Studienrichtungswahlmodulechoose 25 ECTS · 16 modules

  Depending on track: Karlsruhe

  • Contemporary IssuesSummary by OWWZ: Explores current concepts in business information systems. Example topics include digital transformation, the Internet of Things, analytics, AI, blockchain, cloud applications and new software development and IT management methods.Semesters 5–6 · Karlsruhe, StuttgartExam (in German): Klausur oder Portfolio | 120 | ja5 ECTSRequired elective
  • Research and Practical MethodsSummary by OWWZ: Develops two selected research or practice units. Options include thesis planning, business and manufacturing simulation, social aspects of IT, project conception, change and innovation management.Semesters 5–6 · Karlsruhe, StuttgartExam (in German): Unbenotete Prüfungsleistung | Siehe Pruefungsordnung | Bestanden/ Nicht-Bestanden5 ECTSRequired elective
  • Natural Language ProcessingSummary by OWWZ (in German): Analysiert Sprache und Texte mit computerlinguistischen Verfahren. Behandelt Normalisierung, Satz- und Namenserkennung, Wortarten, Textklassifikation und Parsing und kann diese in einem praktischen Projekt vertiefen.Semesters 5–6 · KarlsruheExam (in German): Portfolio oder Kombinierte Modulprüfung (Klausur und Projektbericht) | Siehe Pruefungsordnung | ja5 ECTSRequired elective
  • Machine Learning OperationsSummary by OWWZ (in German): Entwickelt und betreibt Machine-Learning-Systeme entlang ihres Lebenszyklus. Verknüpft Dateninfrastruktur, automatisierte Pipelines, Modellentwicklung und Deployment mit Monitoring, fortlaufendem Lernen, Qualitätssicherung und Governance.Semesters 5–6 · KarlsruheExam (in German): Klausur oder Portfolio | 120 | ja5 ECTSRequired elective
  • Advanced Database TechnologySummary by OWWZ (in German): Vergleicht postrelationale und NoSQL-Datenbanken. Behandelt Data Warehouses, wissensbasierte und föderierte Systeme sowie Schlüssel-Wert-, Dokument-, Graph- und In-Memory-Datenbanken anhand konkreter Anwendungen.Semesters 3–4 · KarlsruheExam (in German): Klausur oder Kombinierte Modulprüfung (Klausur und Assignment) | 120 | ja5 ECTSRequired elective
  • Internet of Things – Technical Point of ViewSummary by OWWZ (in German): Entwirft und programmiert vernetzte eingebettete Systeme. Behandelt Rechnerkomponenten, Speicher, Schnittstellen und Maschinenprogrammierung sowie Firmware, Hardware-Software-Co-Design und ressourcenbegrenzte Anwendungen.Semesters 3–4 · KarlsruheExam (in German): Portfolio oder Kombinierte Modulprüfung (Klausur und Assignment) | Siehe Pruefungsordnung | ja5 ECTSRequired elective
  • Aspects of Business Information Systems in CommerceSummary by OWWZ (in German): Verknüpft Handelsstrukturen mit Beschaffung, Warenwirtschaft und Logistik. Behandelt Lagerhaltung und Informationsflüsse sowie Sortiment, Preise und Kommunikation aus der Perspektive des Handelsmanagements.Semesters 3–4 · KarlsruheExam (in German): Klausur oder Portfolio | 120 | ja5 ECTSRequired elective
  • Aspects of Business Information Systems in Service ManagementSummary by OWWZ: Analyses service management from customer and quality perspectives. Pricing, brands, segmentation, resources and service engineering are linked to digital services and quality management.Semesters 3–4 · Karlsruhe, StuttgartExam (in German): Klausur oder Portfolio | 120 | ja5 ECTSRequired elective
  • Mobile ApplicationsSummary by OWWZ (in German): Entwickelt einfache mobile Anwendungen und grenzt deren technische Anforderungen ab. Behandelt Lebenszyklen, Backendkommunikation, Oberflächengestaltung, Deployment, Debugging und automatisierte Tests.Semesters 3–4 · KarlsruheExam (in German): Klausur oder Portfolio | 120 | ja5 ECTSRequired elective
  • Development of Mobile ApplicationsSummary by OWWZ (in German): Vertieft mobile Softwareentwicklung in kleineren Projekten. Untersucht standortbezogene Dienste, Sensoren und alternative Netzwerke sowie Performance, Verschlüsselung und den Einsatz zusätzlicher Plattformen und Frameworks.Semesters 3–4 · KarlsruheExam (in German): Assignment oder Portfolio | Siehe Pruefungsordnung | ja5 ECTSRequired elective
  • Artificial IntelligenceSummary by OWWZ (in German): Verbindet daten- und modellbasierte KI mit Entscheidungstheorie und Optimierung. Behandelt maschinelles Lernen, neuronale Netze und konkrete KI-Lösungen und reflektiert Chancen und Risiken.Semesters 3–4 · KarlsruheExam (in German): Portfolio oder Kombinierte Modulprüfung (Klausur und Assignment) | Siehe Pruefungsordnung | ja5 ECTSRequired elective
  • Theoretical Computer ScienceSummary by OWWZ (in German): Untersucht formale Sprachen, Automaten, Berechenbarkeit und Komplexität. Behandelt Grammatiken, Turingmaschinen, NP-vollständige Probleme sowie Spezifikation, Programmbeweise und theoretische Aspekte verteilter Systeme.Semesters 3–4 · KarlsruheExam (in German): Klausur oder Kombinierte Modulprüfung (Klausur und Referat) | 120 | ja5 ECTSRequired elective
  • Data Analysis, Visualisation and ManagementSummary by OWWZ: Prepares, analyses and visualises data in practical scenarios. Dashboards and exploratory methods are connected to data quality, governance, privacy and security.Semesters 5–6 · Karlsruhe, StuttgartExam (in German): Klausur oder Portfolio | 120 | ja5 ECTSRequired elective

  Depending on track: Stuttgart

  • Contemporary IssuesSummary by OWWZ: Explores current concepts in business information systems. Example topics include digital transformation, the Internet of Things, analytics, AI, blockchain, cloud applications and new software development and IT management methods.Semesters 5–6 · Karlsruhe, StuttgartExam (in German): Klausur oder Portfolio | 120 | ja5 ECTSRequired elective
  • Research and Practical MethodsSummary by OWWZ: Develops two selected research or practice units. Options include thesis planning, business and manufacturing simulation, social aspects of IT, project conception, change and innovation management.Semesters 5–6 · Karlsruhe, StuttgartExam (in German): Unbenotete Prüfungsleistung | Siehe Pruefungsordnung | Bestanden/ Nicht-Bestanden5 ECTSRequired elective
  • Aspects of Business Information Systems in Service ManagementSummary by OWWZ: Analyses service management from customer and quality perspectives. Pricing, brands, segmentation, resources and service engineering are linked to digital services and quality management.Semesters 3–4 · Karlsruhe, StuttgartExam (in German): Klausur oder Portfolio | 120 | ja5 ECTSRequired elective
  • Data Analysis, Visualisation and ManagementSummary by OWWZ: Prepares, analyses and visualises data in practical scenarios. Dashboards and exploratory methods are connected to data quality, governance, privacy and security.Semesters 5–6 · Karlsruhe, StuttgartExam (in German): Klausur oder Portfolio | 120 | ja5 ECTSRequired elective
  • Applied Academic and Business CompetenciesSummary by OWWZ: Develops academic and business competencies through two selectable units. Options include research project planning, digital thinking, mentoring, simulation, teamwork, intercultural competence and technology assessment.Semesters 3–4 · StuttgartExam (in German): Unbenotete Prüfungsleistung (unbenotet)5 ECTSRequired elective
  • Organisational PsychologySummary by OWWZ: Connects work and organisational psychology with consumer psychology. Organisational diagnosis, leadership and work design are complemented by selected topics in purchasing decisions, advertising or financial psychology.Semesters 5–6 · Stuttgart5 ECTSRequired elective
  • Sales & Consulting ProjectSummary by OWWZ: Practises sales and consulting in a project. Marketing, contracts, requirements and prototypes are linked to customer acceptance, documentation and presentation of results.Semesters 5–6 · StuttgartExam (in German): Portfolio oder Projektbericht (mit Präsentation)5 ECTSRequired elective

Topic profile · Track Karlsruhe

ECTS by topic from the curriculum’s modules; together at most the programme’s ECTS.RequiredElective

• Business informatics11 ECTS: 11 required11 ECTS
• Software engineering6 ECTS: 5 required, 1 elective6 ECTS
• Management accounting and controlling5 ECTS: 5 required5 ECTS
• Accounting and financial reporting5 ECTS: 5 required5 ECTS
• Data protection4 ECTS: 4 required4 ECTS
• Corporate finance and investment4 ECTS: 4 required4 ECTS
• Organisation and change management4 ECTS: 4 required4 ECTS
• Programming4 ECTS: 3 required, 1 elective4 ECTS

Curriculum sources

• Studien- und Prüfungsordnung Wirtschaft 26/2026Examination regulations · Version Amtliche Bekanntmachungen Nr. 26/2026 vom 9. Juli 2026 · checked 14 October 2026
• Modulhandbuch Wirtschaftsinformatik – Sales & Consulting (KA)Module handbook · Version Stand vom 13.10.2026 · checked 14 October 2026
• Modulhandbuch Wirtschaftsinformatik – Sales & Consulting (MA)Module handbook · Version Stand vom 13.10.2026 · checked 14 October 2026