OWWZ.

Digital Business Management (International)

B.A.Fachhochschule des Mittelstands · Düren

At a glance: 6 semesters English Full-time Rolling start Open admission

Go to the university’s programme page

fhm-international.de

What will I learn?

Curriculum from the university’s official documents. Evaluated on 15 October 2026.

This curriculum is incomplete: not every document or elective catalogue could be evaluated. The university’s linked documents are authoritative.

From the evaluated documents we could not derive a semester plan that matches the programme’s duration and ECTS – so the modules are listed without semesters. The university’s study plan is authoritative.

  • Required modules26 modules
    • BetriebswirtschaftslehreSummary by OWWZ: Covers economic decisions, production factors, legal forms and business operations, connecting procurement, production, sales, financing and taxes.Exam (in German): Klausur8 ECTS
    • Big Data ManagementSummary by OWWZ: Introduces Big Data characteristics and CRISP-DM analytics workflows, covering data sources, infrastructure, tools, privacy, statistics and machine learning through a practical use case.Exam (in German): Klausur5 ECTS
    • Businessplanentwicklung & Digitale GeschäftsmodelleSummary by OWWZ: Students develop digital business ideas and a business plan, examining markets, competition, marketing, financing, costs, funding support and the legal requirements of starting a business.8 ECTS
    • Datenbanken und DatenanalyseSummary by OWWZ: Introduces data modelling, relational and non-relational databases, SQL and integrity. Covers business analytics systems, data analysis tools and assessment of existing information systems.Exam (in German): Klausur5 ECTS
    • Digital Innovation LabSummary by OWWZ: Students follow a structured innovation process, investigate users, develop and assess ideas, build prototypes and improve them through user feedback using methods such as Design Thinking.Exam (in German): Berufspraktische Übung5 ECTS
    • Digital Project Management & EntrepreneurshipSummary by OWWZ: Connects entrepreneurship and innovation with digital and agile project management. Students assess opportunities and risks, use Lean Startup and Scrum and examine technology and organisational changes in SMEs.Exam (in German): Studienarbeit/Hausarbeit5 ECTS
    • Digitale Kommunikation und MarketingSummary by OWWZ: Students plan digital marketing strategies and campaigns using storytelling and content distribution, social media, search engines, affiliate, email and mobile marketing and assess suitable communication tools.Exam (in German): Klausur5 ECTS
    • Digitale WertschöpfungsprozesseSummary by OWWZ: Examines digital support and automation in procurement, production, logistics, sales and HR, including Industry 4.0, smart factories and responsible, sustainable digital transformation.Exam (in German): Studienarbeit/Hausarbeit5 ECTS
    • Empirische ForschungsmethodenSummary by OWWZ: Compares qualitative and quantitative research designs and data collection. Students analyse data using cross-tabulation, regression, variance analysis, significance tests and qualitative content analysis and assess research quality.5 ECTS
    • Grundlagen des RechnungswesensSummary by OWWZ: Covers bookkeeping, financial statements and cost accounting. Students record transactions, consider German commercial law and IFRS and distinguish cost types, cost centres and cost objects.Exam (in German): Klausur5 ECTS
    • Grundlagen Wirtschaftsinformatik und SystementwicklungSummary by OWWZ: Introduces digital information processing, computer architecture, operating systems and networks, followed by business software selection, algorithms, object-oriented programming and traditional and agile software development.Exam (in German): Klausur6 ECTS
    • Innovations- und Change ManagementSummary by OWWZ: Covers innovation types and sources and organisational change. Students examine success factors and barriers, apply change-management tools and explore open-innovation partners and formats.Exam (in German): Klausur5 ECTS
    • IT Service & Security ManagementSummary by OWWZ: Covers IT infrastructure, cloud models and the ITIL service lifecycle. Students align services with business requirements and examine security threats, safeguards and regulatory requirements.Exam (in German): Klausur6 ECTS
    • Marketing & VertriebSummary by OWWZ: Introduces marketing strategy and product, pricing, communication and distribution policies, including brands, sales relationships, search engines, affiliate, mobile and content marketing and multichannel approaches.Exam (in German): Klausur5 ECTS
    • Personalmanagement & ArbeitsrechtSummary by OWWZ: Connects strategic HR management with employment law, covering planning, employer marketing, leadership, motivation, development, intercultural issues, control and individual and collective employment rights.Exam (in German): Klausur5 ECTS
    • Projektarbeit „Digital Business“Summary by OWWZ: Students plan and deliver a complex digitisation project, develop a concept, coordinate with clients and manage schedules, resources, budgets, risks, conflicts and sponsor acquisition.Exam (in German): Berufspraktische Übung8 ECTS
    • Selbstmanagement & SelbstmarketingSummary by OWWZ: Develops study methods, time planning, goal setting and self-organisation. Students reflect on their strengths, devise application strategies, prepare application materials and practise interviews for internships and employment.Exam (in German): Bewerbungsmappe in Print- und Onlineformat5 ECTS
    • Studium in der Praxis (SiP)Summary by OWWZ: Students apply their knowledge in a workplace project, examine operations and management processes, work independently on demanding tasks and reflect on the link between theory and practice.Exam (in German): Praxisbezogene Projektarbeit30 ECTS
    • Thesis and ColloquiumThesis12 ECTS
    • Virtuelle Zusammenarbeit und TeammanagementSummary by OWWZ: Examines collaboration in physical, virtual and hybrid teams, covering digital work cultures, communication tools, team development, conflicts, remote leadership and agile management.Exam (in German): Studienarbeit/Hausarbeit5 ECTS
    • VolkswirtschaftslehreSummary by OWWZ: Introduces household and firm decisions, production and costs, demand and elasticities, market equilibrium, market failure, competition and domestic and international policy influences.Exam (in German): Klausur5 ECTS
    • Wirtschafts- und IT RechtSummary by OWWZ: Connects business civil law with digital-business legal issues, covering software contracts, intellectual property, IT projects, online commerce, consumer rights and European privacy rules.Exam (in German): Klausur5 ECTS
    • WirtschaftsenglischSummary by OWWZ: Develops business English for organisation, finance, marketing and HR. Students analyse business texts, describe trends and write correspondence, summaries and application materials.Exam (in German): Klausur5 ECTS
    • Wirtschaftsenglisch VertiefungSummary by OWWZ: Develops advanced English for negotiations, meetings, phone calls, interviews and presentations. Students discuss business strategy and intercultural differences and consolidate grammar for professional situations.5 ECTS
    • Wirtschaftsmathematik & StatistikSummary by OWWZ: Combines financial mathematics and calculus with statistics. Students address business problems using descriptive measures, regression, probabilities and basic distributions.Exam (in German): Klausur6 ECTS
    • Wissenschaftliches ArbeitenSummary by OWWZ: Introduces research questions, literature searches, source evaluation and academic writing structure. Students practise scholarly writing and assess research quality and the opportunities and limits of AI writing tools.Exam (in German): Studienarbeit/Hausarbeit5 ECTS

Topic profile

ECTS by topic from the curriculum’s modules; together at most the programme’s ECTS.RequiredElective

  • Innovation and technology management9 ECTS: 9 required
  • English studies and English8 ECTS: 8 required
  • Business administration8 ECTS: 8 required
  • Human resource management7 ECTS: 7 required
  • Digital and social media marketing6 ECTS: 6 required
  • Statistics6 ECTS: 6 required
  • Entrepreneurship and start-ups5 ECTS: 5 required
  • Economics5 ECTS: 5 required

Curriculum sources

26 modules in the curriculum.

Key facts

Collected automatically from the institution’s website; the institution’s own page is authoritative.

Degree
B.A.
Standard duration
6 semesters (3 years)
ECTS credits
180 ECTS
Start of studies
Rolling start
Mode of study
Full-time
Teaching language
English
Admission
Open admission
Location
Düren

Information from fhm-international.de · checked on 15 October 2026

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Application, deadlines and costs

From the official pages and regulations of the university and the state.

Language requirements

  • English: B2Accepted: IELTS mindestens 5,0, TOEFL mindestens 87 Punkte

Researched: 15 October 2026. Deadlines and fees change; the university is authoritative.

Fits these goals

OWWZ guidance based on module topics in the module handbook.

Programmes with a similar curriculum

Similar topic shares according to the module handbooks.

  1. Digital Business Management B.A.

    Fachhochschule des Mittelstands · Düren

    Shared topics: Business administration, Strategic management, Innovation and technology management, Marketing, English studies and English

  2. GM - Digital Marketing und E-Commerce B.A.

    CBS University of Applied Sciences · Berlin, Hamburg, Köln, Mainz, Rheine, Rostock, Solingen, Düsseldorf

    Shared topics: Business administration, Strategic management, English studies and English, Marketing, Human resource management

  3. Entrepreneurship & Innovationsmanagement Spezialisierung Innovation (Intrapreneurship) B.A.

    Europäische Fernhochschule Hamburg · Hamburg

    Shared topics: Business administration, Strategic management, Marketing, Computer science, Innovation and technology management

  4. GM - Data Analytics B.A.

    CBS University of Applied Sciences · Berlin, Hamburg, Köln, Mainz, Düsseldorf, Rheine, Rostock, Solingen

    Shared topics: Business administration, Strategic management, English studies and English, Marketing, Human resource management

  5. Betriebswirtschaft B.A.

    Fachhochschule des Mittelstands · Bielefeld

    Shared topics: Business administration, Strategic management, Marketing, Human resource management, English studies and English

Master’s at the same university in the same field

Compiled by OWWZ by field; the university names no follow-up programmes. The university decides whether your Bachelor meets the admission requirements.

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  5. Digital Transformation Management Int.

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International business and management elsewhere

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  3. International Business Management

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    6 semesters English Full-time Winter semester and Summer semester Open admission €950 per month

  4. Betriebswirtschaft · International Management

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    6 semesters German and English Dual study Winter semester Open admission, aptitude procedure €730 per month

  5. Business Administration · International Management

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    7 semesters German and English Part-time alongside work Winter semester Open admission, aptitude procedure €2,040 per semester

  6. Global Brand & Fashion Management

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  3. Automotive & Mobility Management

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  6. Betriebswirtschaft

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