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General Management

MBAHochschule Aalen - Technik und Wirtschaft · Aalen

At a glance: 4 semesters German and English Part-time alongside work Winter semester

Go to the university’s programme catalogue

hs-aalen.de

This link goes to the institution’s programme overview.

What will I learn?

Curriculum from the university’s official documents. Evaluated on 18 October 2026.

This curriculum is incomplete: not every document or elective catalogue could be evaluated. The university’s linked documents are authoritative.

Tracks and specialisations

  • Operational Excellence / Leadership & New Work · 40 ECTS
  • Operational Excellence / Digital Marketing · 40 ECTS
  • Operational Excellence / Digital Business Management · 40 ECTS
  • Data Analytics / Leadership & New Work · 40 ECTS
  • Data Analytics / Digital Marketing · 40 ECTS
  • Data Analytics / Digital Business Management · 40 ECTS

Semester plan

  1. Semester 120 ECTS requiredFinanzen & Controlling · Konzepte der Betriebswirtschaftslehre & Volkswirtschaftslehre · Rechnungswesen & Bilanzierung · Strategie & Marketing
    • Finanzen & Controlling5 ECTS
    • Konzepte der Betriebswirtschaftslehre & Volkswirtschaftslehre5 ECTS
    • Rechnungswesen & Bilanzierung5 ECTS
    • Strategie & Marketing5 ECTS
  2. Semester 220 ECTS required depending on trackAdvanced Analytics · Big Data & Datenbanken · Lean Production · Methoden der KI · Operational Excellence · Operations & Process Management · Process Analytics · Quantitative Methoden

    Depending on track: Data Analytics / Leadership & New Work

    • Advanced AnalyticsData Analytics / Leadership & New Work, Data Analytics / Digital Marketing, Data Analytics / Digital Business Management5 ECTS
    • Big Data & DatenbankenData Analytics / Leadership & New Work, Data Analytics / Digital Marketing, Data Analytics / Digital Business Management5 ECTS
    • Methoden der KIData Analytics / Leadership & New Work, Data Analytics / Digital Marketing, Data Analytics / Digital Business Management5 ECTS
    • Quantitative MethodenData Analytics / Leadership & New Work, Data Analytics / Digital Marketing, Data Analytics / Digital Business Management5 ECTS

    Depending on track: Data Analytics / Digital Marketing

    • Advanced AnalyticsData Analytics / Leadership & New Work, Data Analytics / Digital Marketing, Data Analytics / Digital Business Management5 ECTS
    • Big Data & DatenbankenData Analytics / Leadership & New Work, Data Analytics / Digital Marketing, Data Analytics / Digital Business Management5 ECTS
    • Methoden der KIData Analytics / Leadership & New Work, Data Analytics / Digital Marketing, Data Analytics / Digital Business Management5 ECTS
    • Quantitative MethodenData Analytics / Leadership & New Work, Data Analytics / Digital Marketing, Data Analytics / Digital Business Management5 ECTS

    Depending on track: Data Analytics / Digital Business Management

    • Advanced AnalyticsData Analytics / Leadership & New Work, Data Analytics / Digital Marketing, Data Analytics / Digital Business Management5 ECTS
    • Big Data & DatenbankenData Analytics / Leadership & New Work, Data Analytics / Digital Marketing, Data Analytics / Digital Business Management5 ECTS
    • Methoden der KIData Analytics / Leadership & New Work, Data Analytics / Digital Marketing, Data Analytics / Digital Business Management5 ECTS
    • Quantitative MethodenData Analytics / Leadership & New Work, Data Analytics / Digital Marketing, Data Analytics / Digital Business Management5 ECTS

    Depending on track: Operational Excellence / Leadership & New Work

    • Lean ProductionOperational Excellence / Leadership & New Work, Operational Excellence / Digital Marketing, Operational Excellence / Digital Business Management5 ECTS
    • Operational ExcellenceOperational Excellence / Leadership & New Work, Operational Excellence / Digital Marketing, Operational Excellence / Digital Business Management5 ECTS
    • Operations & Process ManagementOperational Excellence / Leadership & New Work, Operational Excellence / Digital Marketing, Operational Excellence / Digital Business Management5 ECTS
    • Process AnalyticsOperational Excellence / Leadership & New Work, Operational Excellence / Digital Marketing, Operational Excellence / Digital Business Management5 ECTS

    Depending on track: Operational Excellence / Digital Marketing

    • Lean ProductionOperational Excellence / Leadership & New Work, Operational Excellence / Digital Marketing, Operational Excellence / Digital Business Management5 ECTS
    • Operational ExcellenceOperational Excellence / Leadership & New Work, Operational Excellence / Digital Marketing, Operational Excellence / Digital Business Management5 ECTS
    • Operations & Process ManagementOperational Excellence / Leadership & New Work, Operational Excellence / Digital Marketing, Operational Excellence / Digital Business Management5 ECTS
    • Process AnalyticsOperational Excellence / Leadership & New Work, Operational Excellence / Digital Marketing, Operational Excellence / Digital Business Management5 ECTS

    Depending on track: Operational Excellence / Digital Business Management

    • Lean ProductionOperational Excellence / Leadership & New Work, Operational Excellence / Digital Marketing, Operational Excellence / Digital Business Management5 ECTS
    • Operational ExcellenceOperational Excellence / Leadership & New Work, Operational Excellence / Digital Marketing, Operational Excellence / Digital Business Management5 ECTS
    • Operations & Process ManagementOperational Excellence / Leadership & New Work, Operational Excellence / Digital Marketing, Operational Excellence / Digital Business Management5 ECTS
    • Process AnalyticsOperational Excellence / Leadership & New Work, Operational Excellence / Digital Marketing, Operational Excellence / Digital Business Management5 ECTS
  3. Semester 320 ECTS required depending on trackAgile Methoden & Change · Coaching · Consumer Behavior & User Experience · Digital Marketing · Digitale Transformation · Innovationsmanagement & Business Development · Leadership · Marketing Content Creation · Marketing Strategy & Brand Management · New Technologies · Personal-& Organisationsentwicklung · Verhaltensökonomie & Entscheidungsprozesse

    Depending on track: Operational Excellence / Digital Business Management

    • Agile Methoden & ChangeOperational Excellence / Digital Business Management, Data Analytics / Digital Business Management5 ECTS
    • Digitale TransformationOperational Excellence / Digital Business Management, Data Analytics / Digital Business Management5 ECTS
    • Innovationsmanagement & Business DevelopmentOperational Excellence / Digital Business Management, Data Analytics / Digital Business Management5 ECTS
    • New TechnologiesOperational Excellence / Digital Business Management, Data Analytics / Digital Business Management5 ECTS

    Depending on track: Data Analytics / Digital Business Management

    • Agile Methoden & ChangeOperational Excellence / Digital Business Management, Data Analytics / Digital Business Management5 ECTS
    • Digitale TransformationOperational Excellence / Digital Business Management, Data Analytics / Digital Business Management5 ECTS
    • Innovationsmanagement & Business DevelopmentOperational Excellence / Digital Business Management, Data Analytics / Digital Business Management5 ECTS
    • New TechnologiesOperational Excellence / Digital Business Management, Data Analytics / Digital Business Management5 ECTS

    Depending on track: Operational Excellence / Leadership & New Work

    • CoachingOperational Excellence / Leadership & New Work, Data Analytics / Leadership & New Work5 ECTS
    • LeadershipOperational Excellence / Leadership & New Work, Data Analytics / Leadership & New Work5 ECTS
    • Personal-& OrganisationsentwicklungOperational Excellence / Leadership & New Work, Data Analytics / Leadership & New Work5 ECTS
    • Verhaltensökonomie & EntscheidungsprozesseOperational Excellence / Leadership & New Work, Data Analytics / Leadership & New Work5 ECTS

    Depending on track: Data Analytics / Leadership & New Work

    • CoachingOperational Excellence / Leadership & New Work, Data Analytics / Leadership & New Work5 ECTS
    • LeadershipOperational Excellence / Leadership & New Work, Data Analytics / Leadership & New Work5 ECTS
    • Personal-& OrganisationsentwicklungOperational Excellence / Leadership & New Work, Data Analytics / Leadership & New Work5 ECTS
    • Verhaltensökonomie & EntscheidungsprozesseOperational Excellence / Leadership & New Work, Data Analytics / Leadership & New Work5 ECTS

    Depending on track: Operational Excellence / Digital Marketing

    • Consumer Behavior & User ExperienceOperational Excellence / Digital Marketing, Data Analytics / Digital Marketing5 ECTS
    • Digital MarketingOperational Excellence / Digital Marketing, Data Analytics / Digital Marketing5 ECTS
    • Marketing Content CreationOperational Excellence / Digital Marketing, Data Analytics / Digital Marketing5 ECTS
    • Marketing Strategy & Brand ManagementOperational Excellence / Digital Marketing, Data Analytics / Digital Marketing5 ECTS

    Depending on track: Data Analytics / Digital Marketing

    • Consumer Behavior & User ExperienceOperational Excellence / Digital Marketing, Data Analytics / Digital Marketing5 ECTS
    • Digital MarketingOperational Excellence / Digital Marketing, Data Analytics / Digital Marketing5 ECTS
    • Marketing Content CreationOperational Excellence / Digital Marketing, Data Analytics / Digital Marketing5 ECTS
    • Marketing Strategy & Brand ManagementOperational Excellence / Digital Marketing, Data Analytics / Digital Marketing5 ECTS
  4. Semester 430 ECTS requiredMasterthesis · Transferprojekt
    • MasterthesisThesisExam (in German): Schriftliche Masterarbeit (85 %) und Abschlusspräsentation (15 %), unbenotetes Proposal25 ECTS
    • Transferprojekt5 ECTS

Topic profile · Track Data Analytics / Digital Business Management

ECTS by topic from the curriculum’s modules; together at most the programme’s ECTS.RequiredElective

  • Game and decision theory2 ECTS: 2 required
  • Optimisation and operations research2 ECTS: 2 required
  • Statistics2 ECTS: 2 required

Curriculum sources

  • General Management SPO 901Examination regulations · Version MAGC-BT-GGM-901 vom 16. Mai 2023; Lesefassung vom 4. Mai 2026, nach 2. Änderung · checked 18 October 2026

26 modules in the curriculum.

Key facts

Collected automatically from the institution’s website; the institution’s own page is authoritative.

Degree
Master of Business Administration (MBA)Continuing-education master
Standard duration
4 semesters (2 years)
ECTS credits
90 ECTS
Start of studies
Winter semester
Mode of study
Part-time alongside work
Teaching language
German and English
Location
Aalen
Semester contribution
€180 per semesterfor all students at the university

Information from hs-aalen.de · checked on 18 October 2026

Report an error

Application, deadlines and costs

From the official pages and regulations of the university and the state.

Researched: 18 October 2026. Deadlines and fees change; the university is authoritative.

Programmes with a similar curriculum

Similar topic shares according to the module handbooks.

  1. Digital Business Management M.Sc.

    Hochschule Aalen - Technik und Wirtschaft · Aalen

    Shared topics: Game and decision theory, Mathematics, Optimisation and operations research, Statistics, Economics

  2. International Business Administration M.Sc.

    Europa-Universität Viadrina Frankfurt (Oder) · Frankfurt (Oder)

    Shared topics: Mathematics, Optimisation and operations research, Statistics

  3. Volkswirtschaftslehre M.Sc.

    FernUniversität in Hagen · Distance/online

    Shared topics: Mathematics, Optimisation and operations research, Statistics, Economics

  4. Wirtschaftsmathematik M.Sc.

    Friedrich-Alexander-Universität Erlangen-Nürnberg · Erlangen

    Shared topics: Game and decision theory, Mathematics, Optimisation and operations research, Statistics, Economics

  5. Mathematics M.Sc.

    Brandenburgische Technische Universität Cottbus-Senftenberg · Cottbus

    Shared topics: Mathematics, Optimisation and operations research, Statistics, Game and decision theory, Economics

Business administration elsewhere

  1. General Management Real Estate

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    Steinbeis Hochschule · Freiburg im Breisgau

    4 semesters Part-time alongside work, Distance learning Rolling start Open admission €16,500 in total

  2. Integrated Management

    MBA

    Steinbeis Hochschule · Berlin, Stuttgart

    German and English Part-time alongside work Rolling start Restricted admission, aptitude procedure €23,900 in total

  3. Meisterklasse für Innovationsmanagement

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    English Part-time, Part-time alongside work Rolling start Restricted admission, aptitude procedure €35,900 in total

  4. Qualitätsmanagement

    MBA

    Steinbeis Hochschule · Berlin, Stuttgart

    German and English Part-time, Part-time alongside work Rolling start Restricted admission, aptitude procedure from €19,900 in total

  5. Steinbeis Executive für Familienunternehmen

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    German Part-time, Part-time alongside work Rolling start Restricted admission, aptitude procedure €23,900 in total

  6. Accounting, Controlling, Taxation

    M.A.

    Duale Hochschule Baden-Württemberg · Heilbronn, Heidenheim, Karlsruhe, Lörrach, Mannheim, Mosbach, Bad Mergentheim, Ravensburg, Friedrichshafen, Stuttgart, Horb am Neckar, Villingen-Schwenningen

    4 semesters German Dual study, Part-time alongside work Winter semester and Summer semester Restricted admission €4,750 per semester

All 2,631 programmes in Business administration

More programmes at this university

  1. Business Development (Produktmanagement & Start-up-Management)

    M.A.

    Aalen

    3 semesters German Full-time Winter semester and Summer semester Restricted admission No tuition fees for EU students · non-EU: €1,500 per semester

  2. Data Science und Business Analytics

    M.Sc.

    Aalen

    5 semesters German Part-time alongside work Winter semester and Summer semester Restricted admission €9,240 in total

  3. Digital Business Management

    M.Sc.

    Aalen

    4 semesters German Part-time alongside work Winter semester

  4. Financial Management

    M.Sc.

    Aalen

    3 semesters German and English Full-time Winter semester and Summer semester Restricted admission No tuition fees for EU students · non-EU: €1,500 per semester

  5. Industrial Management

    M.Eng.

    Aalen

    3 semesters German and English Full-time Winter semester and Summer semester Restricted admission No tuition fees for EU students · non-EU: €1,500 per semester

  6. Leadership in Industrial Sales and Technology

    M.Eng.

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    3 semesters German and English Full-time Winter semester Open admission No tuition fees for EU students · non-EU: €1,500 per semester

All 71 programmes at this university