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Degree programmes at universities in Germany. Filter by subject, place, degree and admission.

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Topic: Marketing
Master’s

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Preset for “Master’s”: Master. Your own degree or mode filters replace it.

Curricula evaluated so far for 41 of 409 universities; the other programmes appear by their subject. First, programmes with an evaluated curriculum: “Fits” before “Partly fits”, each by the share of ECTS in matching modules according to the module handbook; where the fit is equal, universities take turns in a fixed, non-alphabetical order. Not a quality ranking.

Online Marketing
M.A.
AKAD – Hochschule Stuttgart · Distance/online
4 semesters German and English Full-time, Part-time, Part-time alongside work, Distance learning Rolling start Open admission from €319 per month
Fits 30 required ECTS in matching modules (of 120), plus 20 elective ECTS on offer · weighted 33 ECTS · per module handbook
Digitales B2B-Marketing und Technischer Vertrieb 1 5 ECTS, Required electiveDigitales B2B-Marketing und technischer Vertrieb 2 5 ECTS, Required electiveInfluencer Marketing 5 ECTS, Required elective + 2 more
Management und Marketing
M.Sc.
Bergische Universität Wuppertal · Wuppertal
4 semesters German and English Full-time, Part-time Winter semester and Summer semester Open admission No tuition fees
Fits 30 required ECTS in matching modules (of 120), plus 50 elective ECTS on offer · weighted 45 ECTS · per module handbook
Master-Seminar Empirische Management- und Marketingforschung 10 ECTS, Required electiveMaster-Seminar Markenmanagement 10 ECTS, Required electiveMaster-Seminar Multi-Channel-Management 10 ECTS, Required elective + 2 more
Digital Marketing
M.Sc.
CBS University of Applied Sciences · Köln
4 semesters English Full-time Winter semester Open admission €6,210 per semester · non-EU: €7,920 per semester
Fits 30 required ECTS in matching modules (of 120) · weighted 29 ECTS · per module handbook
Brand Management & Customer Acquisition 6 ECTSChannel & Content Management 6 ECTSDigital Marketing 6 ECTS + 2 more
Sustainability Management
M.Sc.
Bergische Universität Wuppertal · Wuppertal
4 semesters German and English Full-time, Part-time Winter semester and Summer semester Open admission No tuition fees
Fits 0 required ECTS in matching modules (of 120) · per module handbook
Entrepreneurship und Innovation
M.Sc.
Bergische Universität Wuppertal · Wuppertal
4 semesters German Full-time, Part-time Winter semester and Summer semester Open admission No tuition fees
Fits 0 required ECTS in matching modules (of 120), plus 50 elective ECTS on offer · weighted 22 ECTS · per module handbook
Master-Seminar Empirische Management- und Marketingforschung 10 ECTS, Required electiveMarkenmanagement 10 ECTS, Required electiveMulti-Channel-Management 10 ECTS, Required elective + 2 more
Finanzen, Wirtschaftsprüfung, Controlling und Steuern
M.Sc.
Bergische Universität Wuppertal · Wuppertal
4 semesters German Full-time, Part-time Winter semester and Summer semester Open admission No tuition fees
Fits 0 required ECTS in matching modules (of 120) · per module handbook
Operations Management
M.Sc.
Bergische Universität Wuppertal · Wuppertal
4 semesters German and English Full-time, Part-time Winter semester and Summer semester Open admission No tuition fees
Fits 0 required ECTS in matching modules (of 120), plus 40 elective ECTS on offer · weighted 17 ECTS · per module handbook
Master-Seminar Empirische Management- und Marketingforschung 10 ECTS, Required electiveMaster-Seminar Markenmanagement 10 ECTS, Required electiveMaster-Seminar Multi-Channel-Management 10 ECTS, Required elective + 2 more
Gesundheitsökonomie und Gesundheitsmanagement
M.Sc.
Bergische Universität Wuppertal · Wuppertal
4 semesters German Full-time, Part-time Winter semester and Summer semester Open admission No tuition fees
Partly fits 0 required ECTS in matching modules (of 120), plus 40 elective ECTS on offer · weighted 16 ECTS · per module handbook
Markenmanagement 10 ECTS, Required electiveMulti-Channel-Management 10 ECTS, Required electiveDienstleistungsmanagement 10 ECTS, Required elective + 2 more
Sportökonomie
M.A.
Deutsche Hochschule für Prävention und Gesundheitsmanagement · Distance/online
4 semesters German Part-time, Part-time alongside work, Distance learning Rolling start Open admission €440 per month
Partly fits 24 required ECTS in matching modules (of 90) · weighted 17 ECTS · per module handbook
Vermarktung und Vertrieb in Sportmärkten 6 ECTSEventmanagement und Tourismus im Sport 6 ECTSFallstudie Sportmarketing 6 ECTS + 1 more
Sales Management und Vertriebspsychologie
M.Sc.
CBS University of Applied Sciences · Köln, Berlin, Hamburg, Mainz, Düsseldorf, Rheine, Rostock, Solingen
5 semesters German Part-time alongside work, Distance learning Winter semester Open admission €2,970 per semester
Partly fits 30 required ECTS in matching modules (of 120) · weighted 23 ECTS · per module handbook
Sales Management 6 ECTSWerbepsychologie & Marktforschung 6 ECTSConvention: Management Simulation (Köln) 6 ECTS + 2 more
Wirtschaftspsychologie
M.Sc.
CBS University of Applied Sciences · Köln
4 semesters German Full-time Winter semester Open admission €6,210 per semester · non-EU: €7,920 per semester
Partly fits 30 required ECTS in matching modules (of 120) · weighted 23 ECTS · per module handbook
Marketing & Markenführung 6 ECTSAngewandte Wirtschaftspsychologie & Forschung 6 ECTSMarketingpsychologie & Sales Management 6 ECTS + 2 more
Business Technology berufsbegleitend
M.Sc.
CBS University of Applied Sciences · Berlin, Hamburg, Köln, Mainz, Düsseldorf, Rheine, Rostock, Solingen
5 semesters English Part-time alongside work, Distance learning Winter semester Open admission €2,970 per semester
Partly fits 24 required ECTS in matching modules (of 120) · weighted 18 ECTS · per module handbook
Digital Marketing 6 ECTSConvention: Management Simulation Game (Cologne) 6 ECTSProduct Development & Innovation 6 ECTS + 1 more
Logistik und Supply Chain Management
M.Sc.
CBS University of Applied Sciences · Köln, Berlin, Hamburg, Mainz, Düsseldorf, Rheine, Rostock, Solingen
5 semesters German Part-time alongside work, Distance learning Winter semester Open admission €2,970 per semester
Partly fits 24 required ECTS in matching modules (of 120) · weighted 18 ECTS · per module handbook
Sales Management 6 ECTSConvention: Management Simulation (Köln) 6 ECTSProduktentwicklung & Innovation 6 ECTS + 1 more
Management und Unternehmensführung
M.Sc.
CBS University of Applied Sciences · Köln, Berlin, Hamburg, Mainz, Düsseldorf, Rheine, Rostock, Solingen
5 semesters German Part-time alongside work, Distance learning Winter semester Open admission €2,970 per semester
Partly fits 30 required ECTS in matching modules (of 120) · weighted 24 ECTS · per module handbook
Marketing & Markenführung 6 ECTS (Standard-Wahlbereich Management)Sales Management 6 ECTSConvention: Management Simulation (Köln) 6 ECTS + 2 more
Nachhaltigkeitsmanagement
M.Sc.
CBS University of Applied Sciences · Köln, Berlin, Hamburg, Mainz, Düsseldorf, Rheine, Rostock
5 semesters German Part-time alongside work, Distance learning Winter semester Open admission €2,970 per semester
Partly fits 24 required ECTS in matching modules (of 120) · weighted 18 ECTS · per module handbook
Sales Management 6 ECTSConvention: Management Simulation (Köln) 6 ECTSProduktentwicklung & Innovation 6 ECTS + 1 more
Business Development Management
M.A.
CBS University of Applied Sciences · Köln
4 semesters German Dual study Winter semester Open admission €5,070 per semester
Partly fits 24 required ECTS in matching modules (of 120) · weighted 19 ECTS · per module handbook
Future Skills 6 ECTSGeschäftsfeldanalyse 6 ECTSKonzepte des Business Development Managements 6 ECTS + 1 more
Strategic Management berufsbegleitend
M.Sc.
CBS University of Applied Sciences · Köln, Berlin, Hamburg, Mainz, Düsseldorf, Rheine, Rostock, Solingen
5 semesters English Part-time alongside work, Distance learning Winter semester Open admission €2,970 per semester
Partly fits 24 required ECTS in matching modules (of 120) · weighted 18 ECTS · per module handbook
Digital Marketing 6 ECTSConvention: Cooperative Event Lab (Solingen) 6 ECTSConvention: Management Simulation Game (Cologne) 6 ECTS + 1 more
Strategisches Management & Transformation
M.Sc.
CBS University of Applied Sciences · Köln
4 semesters German Full-time Winter semester Open admission €6,210 per semester · non-EU: €7,920 per semester
Partly fits 21 required ECTS in matching modules (of 120) · weighted 16 ECTS · per module handbook
Marketing & Markenführung 6 ECTSEvent Lab 3 ECTSProduktentwicklung & Innovation 6 ECTS + 1 more
Sport-, Medien- und Kommunikationsforschung
M.A.
Deutsche Sporthochschule Köln · Köln
4 semesters German Full-time Winter semester Restricted admission No tuition fees
Partly fits 30 required ECTS in matching modules (of 120) · weighted 19 ECTS · per module handbook
Media and Sports (Advertising, Sponsorship, PR) 11 ECTSEconomics Focusing Sports, Media Economics, and Marketing 10 ECTSMedia, Content, and Effects Research 9 ECTS
Business Management
M.A.
Allensbach Hochschule · Konstanz
4 semesters German and English Full-time, Part-time alongside work, Distance learning Rolling start
Partly fits 0 required ECTS in matching modules (of 120), plus 60 elective ECTS on offer · weighted 30 ECTS · per module handbook
Digital Marketing 10 ECTS, Required elective (Marketing und Sales)Digitales Marketing 10 ECTS, Required elective (Marketing und Sales)Forschungsseminar Marketing und Sales 10 ECTS, Required elective (Marketing und Sales) + 2 more

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Collected automatically from the institutions’ websites; each institution’s own page is authoritative.

Choose two to four programmes.