OWWZ

M.A.Master · Master of Arts

Kommunikationsmanagement (MKO)

Hochschule HannoverHannover

Standard duration
4 semesters120 ECTS · Full-time
Language
Not stated
Start
Winter semester
Apply by
Not recordedSee the university’s page
Admission (NC)
Restrictedselection by aptitude test or audition
Tuition fees
None
Go to the university’s programme page

on f3.hs-hannover.de

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Information from f3.hs-hannover.de · checked 27 October 2026 · All details and sources

What will I learn?

Curriculum from the university’s official documents. Evaluated on 27 October 2026.

Semester plan

  • Required
  • Thesis
  1. Semester 128 ECTS requiredAllgemeine Grundlagen · Empirisches Projekt · Fachliche Grundlagen · Kommunikationszentrierte Unternehmensführung · Umweltsphären und Handlungsspielräume
    • Allgemeine GrundlagenSummary by OWWZ: Discusses professional ethics, gender and international conditions of communication management.Exam (in German): Klausur, Bericht, Hausarbeit, mündliche Prüfung, Präsentation, Portfolio, Referat oder berufspraktische Übung9 ECTS
    • Empirisches ProjektSummary by OWWZ: Develops and conducts an empirical research project from research question and study design through statistical analysis and interpretation.Semesters 1–3Exam (in German): Klausur, Bericht, Hausarbeit, mündliche Prüfung, Präsentation, Portfolio, Referat oder berufspraktische Übung15 ECTS
    • Fachliche GrundlagenSummary by OWWZ: Examines publics, stakeholders and advocacy and their significance for public relations management.Semesters 1–2Exam (in German): Klausur, Bericht, Hausarbeit, mündliche Prüfung, Präsentation, Portfolio, Referat oder berufspraktische Übung9 ECTS
    • Kommunikationszentrierte UnternehmensführungSummary by OWWZ: Explores organisational development, innovation and project management in communication-centred corporate leadership.Semesters 1–2Exam (in German): Klausur, Bericht, Hausarbeit, mündliche Prüfung, Präsentation, Portfolio, Referat oder berufspraktische Übung9 ECTS
    • Umweltsphären und HandlungsspielräumeSummary by OWWZ: Examines social and media change and the effects of new communication technologies on organisations and society.Semesters 1–2Exam (in German): Klausur, Bericht, Hausarbeit, mündliche Prüfung, Präsentation, Portfolio, Referat oder berufspraktische Übung9 ECTS
  2. Semester 230 ECTS requiredKommunikationsprojekt · KreativagenturContinues: Empirisches Projekt, Fachliche Grundlagen, Kommunikationszentrierte Unternehmensführung, Umweltsphären und Handlungsspielräume
    • KommunikationsprojektSummary by OWWZ: Develops and implements communication strategies in teams for organisations’ future challenges.Semesters 2–311 ECTS
    • KreativagenturSummary by OWWZ: Practises creative concept development and implementation in a team project.Semesters 2–3Exam (in German): Klausur, Bericht, Hausarbeit, mündliche Prüfung, Präsentation, Portfolio, Referat oder berufspraktische Übung11 ECTS
  3. Semester 325 ECTS requiredAktuelle Herausforderungen des KommunikationsmanagementsContinues: Empirisches Projekt, Kommunikationsprojekt, Kreativagentur
    • Aktuelle Herausforderungen des KommunikationsmanagementsSummary by OWWZ: Examines stakeholder relationships and strategic communication controlling as contributions to sustainable organisational management.Exam (in German): Klausur, Bericht, Hausarbeit, mündliche Prüfung, Präsentation, Portfolio, Referat oder berufspraktische Übung9 ECTS
  4. Semester 430 ECTS requiredWissenschaftliche Abschlussarbeit
    • Wissenschaftliche Abschlussarbeit (Thesis)Summary by OWWZ: Independently investigates a communication management research question and discusses methods and findings in a colloquium.Exam (in German): Masterarbeit30 ECTS
  • 9modules in the plan
  • 9required modules
  • 30 ECTSThesis

Topic profile

ECTS by topic according to the module handbook, with the share of the programme’s 120 ECTS.

  • Public relations and corporate communication23 ECTS: 23 required
  • Media studies9 ECTS: 9 required
  • Empirical social research8 ECTS: 8 required
  • Statistics8 ECTS: 8 required
  • Diversity, migration and gender5 ECTS: 5 required
  • Ethics5 ECTS: 5 required
  • Innovation and technology management5 ECTS: 5 required
  • Organisation and change management5 ECTS: 5 required

Curriculum sources

2 documents
  • PrüfungsordnungExamination regulations · Version Änderung 2022, Verkündungsblatt Nr. 05/2022 · checked 26 October 2026
  • ModulhandbuchModule handbook · Version Stand 14.02.2022 · checked 26 October 2026

Application and requirements

Deadlines not yet recorded

We have not yet recorded this programme’s application deadlines from the university’s sources. You will find them on the university’s page.
View the application at the university

Requirements

  • Admission

    Restricted admission, aptitude procedureselection by aptitude test or audition

There are no official application details for this programme yet, so there is no checklist here. The university’s page says which steps are needed.

Costs

Tuition fees and contributions according to the university.

Tuition fees
None
Semester contribution
Not stated by the university

Source: f3.hs-hannover.de

Degree and next steps

Which degree, what it leads to according to the university, and how to continue.

  • Degree

    Master of Arts (M.A.)Consecutive master

Fits these goals

OWWZ guidance based on module topics in the module handbook.

Similar programmes

By curriculum topics, by subject and at the same university.

Programmes with a similar curriculum

Similar topic shares according to the module handbooks.

  • Digital Communication M.A.

    Hochschule für Angewandte Wissenschaften HamburgHamburg

    • 4 semesters
    • Full-time
    • Starts in summer
    • German
    • Restricted
    • no tuition fees
    Shared topics: Public relations and corporate communication, Media studies, Communication science and journalism, Business administration

  • Public Relations und Unternehmenskommunikation M.A.

    Hochschule für angewandte Wissenschaften AnsbachAnsbach

    • 3 semesters
    • Full-time, Part-time
    • Starts in winter
    • German
    • Restricted
    • no tuition fees · non-EU: none stated here (the university states a fee for other programmes)
    Shared topics: Public relations and corporate communication, Communication science and journalism, Media studies, Business administration, Sustainability management and CSR

  • Management – Media & Business Communications MBA

    Brand University of Applied SciencesHamburg

    • 3 semesters
    • Distance learning, Full-time, Part-time, Part-time alongside work
    • Rolling start
    • German and English
    • no NC
    • €9,900 in total
    Shared topics: Communication science and journalism, Public relations and corporate communication, Media studies, Business administration

  • Digitale Kommunikation und Medieninnovation M.A.

    Hochschule Bonn-Rhein-SiegSankt Augustin

    • 3 semesters
    • Full-time
    • Starts in summer
    • German
    • no NC
    • no tuition fees
    Shared topics: Media studies, Communication science and journalism, Public relations and corporate communication, Business administration, Innovation and technology management
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All details and sources

Collected automatically from the institution’s website; the institution’s own page is authoritative.

Degree
Master of Arts (M.A.)Consecutive master
Standard duration
4 semesters (2 years)
ECTS credits
120 ECTSSource: f3.hs-hannover.de
Start of studies
Winter semester
Mode of study
Full-time
Teaching language
Not stated by the university
Admission
Restricted admission, aptitude procedure
Location
Hannover
Tuition fees
No tuition fees
Semester contribution
Not stated by the university
Subject (official classification)
Economics and business studies

Information from f3.hs-hannover.de · checked 27 October 2026

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University

Hochschule Hannover

University of applied sciences · Public

Hannover, Lower Saxony

View university profileAll 71 programmes at this university