OWWZ

B.A.Bachelor · Bachelor of Arts

Lifestyle Product Management

Hochschule WormsWorms

Planned

Standard duration
6 semesters180 ECTS · Full-time
Language
German and English
Start
Winter and summer semester
Apply by
Not recordedSee the university’s page
Admission (NC)
Restrictedlocal NC or selection procedure
Tuition fees
NoneSemester fee €155.70
Go to the university’s programme page

on hs-worms.de

Compare

Information from hs-worms.de · checked 26 October 2026 · All details and sources

What will I learn?

Curriculum from the university’s official documents. Evaluated on 26 October 2026.

Semester plan

  • Required
  • Required elective
  • Thesis
  1. Semester 129 ECTS requiredConsumer & Market Insights · Einführung Rechnungswesen · Produkttrends & -innovation · Quantitative Methoden · VWL und Recht
    • Consumer & Market InsightsSummary by OWWZ: Examines cultural and social influences on lifestyles and purchase decisions using consumer behaviour models.6 ECTS
    • Einführung RechnungswesenSummary by OWWZ: Introduces double-entry bookkeeping, investment appraisal and cost accounting.Exam (in German): Klausur 180 Min.6 ECTS
    • Produkttrends & -innovationSummary by OWWZ: Applies product innovation and trend analysis to developing and forecasting lifestyle products.6 ECTS
    • Quantitative MethodenSummary by OWWZ: Uses descriptive and business statistics to analyse and interpret data.Exam (in German): Klausur 180 Min.5 ECTS
    • VWL und RechtSummary by OWWZ: Relates microeconomics, macroeconomics and private law to economic decisions.Exam (in German): Klausur 180 Min.6 ECTS
  2. Semester 230 ECTS requiredDigitale Markenkommunikation · Human Resource Management · Lifestyle Marketing · Methodenkompetenzen · Unternehmensführung
    • Digitale MarkenkommunikationSummary by OWWZ: Connects brand management, social media and digital branding for brand communication.6 ECTS
    • Human Resource ManagementSummary by OWWZ: Introduces human resource management and employment law for personnel decisions and employment relationships.6 ECTS
    • Lifestyle MarketingSummary by OWWZ: Applies marketing strategies, marketing instruments and online marketing to lifestyle markets.6 ECTS
    • MethodenkompetenzenSummary by OWWZ: Develops research, time management, self-management and project management skills.6 ECTS
    • UnternehmensführungSummary by OWWZ: Covers organisation and strategy as foundations of business management and strategic decisions.Exam (in German): Klausur 180 Min.6 ECTS
  3. Semester 320 ECTS required · 1 elective catalogueAuslandssemester I · Creative Entrepreneurship · Data-Driven Service Management · E-Commerce Management · Financial Controlling in Lifestyle Markets · Retail Management · Required elective from Zweites externes Semester
    • Auslandssemester ISummary by OWWZ: A semester abroad covers study content at a foreign university under a learning agreement.Semesters 3–530 ECTS
    • Creative EntrepreneurshipSummary by OWWZ: Combines design thinking and creative methods with startup development.Semesters 3–5Exam (in German): Präsentation 20–30 Min.6 ECTS
    • Data-Driven Service ManagementSummary by OWWZ: Combines service management and data analytics to support data-driven service decisions.Semesters 3–56 ECTS
    • E-Commerce ManagementSummary by OWWZ: Covers digital sales, search engine marketing and business cases in e-commerce.Semesters 3–56 ECTS
    • Financial Controlling in Lifestyle MarketsSummary by OWWZ: Applies financial management and controlling to decisions in lifestyle markets.Semesters 3–56 ECTS
    • Retail ManagementSummary by OWWZ: Covers retail management, omnichannel strategies and category management for retail decisions.Semesters 3–56 ECTS
    Required elective from Zweites externes Semester2 modules · choose 30 ECTS
    • Auslandssemester IISummary by OWWZ: A further semester abroad covers study content at a foreign university under a learning agreement.Semesters 3–530 ECTSRequired elective
    • PraxissemesterSummary by OWWZ: The practical placement combines work experience with reflection in an internship report.Semesters 3–5Exam (in German): Praktikumsbericht30 ECTSRequired elective
  4. Semester 420 ECTS requiredContinues: Auslandssemester I, Creative Entrepreneurship, Data-Driven Service Management, E-Commerce Management, Financial Controlling in Lifestyle Markets, Retail Management
  5. Semester 520 ECTS requiredContinues: Auslandssemester I, Creative Entrepreneurship, Data-Driven Service Management, E-Commerce Management, Financial Controlling in Lifestyle Markets, Retail Management
  6. Semester 624 ECTS required · 1 elective catalogueBachelorarbeit · Customer Loyalty Management · Verhaltensanalyse & Marktforschung · Required elective from Management Skills oder Intercultural Challenges
    • Bachelorarbeit (Thesis)Summary by OWWZ: An independent academic thesis is accompanied by a final oral colloquium.Exam (in German): Bachelorarbeit und Abschlusskolloquium12 ECTS
    • Customer Loyalty ManagementSummary by OWWZ: Uses customer relationship management and a project to explore building and maintaining customer loyalty.6 ECTS
    • Verhaltensanalyse & MarktforschungSummary by OWWZ: Uses behavioural psychology, market research methods and AI-assisted data analysis to study consumers.6 ECTS
    Required elective from Management Skills oder Intercultural Challenges2 modules · choose 6 ECTS
    • Management SkillsSummary by OWWZ: Combines sustainability management with innovation and change management for organisational change.6 ECTSRequired elective
    • Intercultural ChallengesSummary by OWWZ: Examines intercultural differences and challenges in international collaboration.Exam (in German): Präsentation 20 Min.6 ECTSRequired elective
  • 23modules in the plan
  • 19required modules
  • 2elective areas
  • 12 ECTSThesis

Topic profile

ECTS by topic according to the module handbook, with the share of the programme’s 180 ECTS.

  • Statistics10 ECTS: 10 required
  • Digital and social media marketing9 ECTS: 9 required
  • Retail and e-commerce9 ECTS: 9 required
  • Entrepreneurship and start-ups6 ECTS: 6 required
  • Sales and customer management6 ECTS: 6 required
  • Business and consumer psychology6 ECTS: 6 required
  • Management accounting and controlling5 ECTS: 5 required
  • Corporate finance and investment5 ECTS: 5 required

Curriculum sources

2 documents

Application and requirements

Deadlines not yet recorded

We have not yet recorded this programme’s application deadlines from the university’s sources. You will find them on the university’s page.
View the application at the university

Requirements

  • Admission

    Restricted admissionlocal NC or selection procedure

There are no official application details for this programme yet, so there is no checklist here. The university’s page says which steps are needed.

Costs

Tuition fees and contributions according to the university.

Tuition fees
None
Semester contribution
€155.70 per semesterfor all students at the university

Source: hs-worms.de · checked 30 September 2026

Over the standard duration

  • Semester contributions: 6 × €155.70 = €934.20

Calculated by OWWZ from the standard duration (6 semesters, 3 years) and the amounts above. Contributions usually change every semester; living costs are not included.

Degree and next steps

Which degree, what it leads to according to the university, and how to continue.

  • Degree

    Bachelor of Arts (B.A.)

Master’s at the same university in the same field

Compiled by OWWZ by field; the university names no follow-up programmes. The university decides whether your Bachelor meets the admission requirements.

  • Aviation Management MBA

    Worms

    • 4 semesters
    • Full-time, Part-time alongside work
    • Starts in summer
    • German
    • Restricted
    • €14,900 in total

  • Business Travel Management MBA

    Worms

    • 4 semesters
    • Full-time, Part-time alongside work
    • Starts in summer
    • German
    • Restricted
    • €19,200 in total

  • Global Trade Management M.A.

    Worms

    • 4 semesters
    • Full-time
    • Starts in winter and summer
    • English
    • Restricted
    • no tuition fees

  • Global Trade Management M.A.

    Worms

    • 4 semesters
    • Dual study
    • Starts in winter and summer
    • English
    • Restricted
    • no tuition fees

Fits these goals

OWWZ guidance based on module topics in the module handbook.

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All details and sources

Collected automatically from the institution’s website; the institution’s own page is authoritative.

Degree
Bachelor of Arts (B.A.)
Standard duration
6 semesters (3 years)
ECTS credits
180 ECTS
Start of studies
Winter semester and Summer semester
Mode of study
Full-time
Teaching language
German and English
Admission
Restricted admission
Location
Worms
Tuition fees
No tuition fees
Semester contribution
€155.70 per semesterfor all students at the universitySource: hs-worms.de
Subject (official classification)
Business administration
Status
Planned

Information from hs-worms.de · checked 26 October 2026

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University

Hochschule Worms

University of applied sciences · Public

Worms, Rhineland-Palatinate

View university profileAll 39 programmes at this universityUniversity profile with rules and sources