OWWZ

B.A.Bachelor · Bachelor of Arts

Integrated Media & Communication (IMC) Dual

Hochschule HannoverHannover

Standard duration
8 semesters240 ECTS · Dual study
Language
Not stated
Start
Winter semester
Apply by
Not recordedSee the university’s page
Admission (NC)
Restrictedlocal NC or selection procedure
Tuition fees
None
Go to the university’s programme page

on f3.hs-hannover.de

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Information from f3.hs-hannover.de, mwk.niedersachsen.de · checked 26 October 2026 · All details and sources

What will I learn?

Curriculum from the university’s official documents. Evaluated on 26 October 2026.

Semester plan

  • Required
  • Thesis
  1. Semester 130 ECTS requiredAudiovisuelle Kommunikation I · BWL & Marketing I · Praxisphase I · Visuelle Kommunikation I
    • Audiovisuelle Kommunikation ISummary by OWWZ: Introduces moving-image communication, video recording and editing for marketing and public relations.Exam (in German): Referat6 ECTS
    • BWL & Marketing ISummary by OWWZ: Introduces business administration, marketing planning and academic methods through business and communication examples.Exam (in German): Referat / Hausarbeit / Klausur5 ECTS
    • Praxisphase ISummary by OWWZ: Combines practical media work with reflection on professional experience.Exam (in German): Praxisbericht / Portfolio / Projektarbeit11 ECTS
    • Visuelle Kommunikation ISummary by OWWZ: Introduces visual communication, ideation, graphic design and photography for creative work.Exam (in German): Portfolio8 ECTS
  2. Semester 230 ECTS requiredAudiovisuelle Kommunikation II · Interaktive Medien I · Praxisphase II · Visuelle Kommunikation II
    • Audiovisuelle Kommunikation IISummary by OWWZ: Combines moving-image production, interviewing and marketing communication.Exam (in German): Entwurf / Präsentation8 ECTS
    • Interaktive Medien ISummary by OWWZ: Develops and implements concepts for interactive media front ends.Exam (in German): Portfolio6 ECTS
    • Praxisphase IISummary by OWWZ: Extends practical media experience through workplace activity and reflection.Exam (in German): Praxisbericht / Portfolio11 ECTS
    • Visuelle Kommunikation IISummary by OWWZ: Applies communication design, copywriting and print production to media projects.Exam (in German): Portfolio5 ECTS
  3. Semester 330 ECTS requiredAudiovisuelle Kommunikation III · Marketing III · Mediastrategie und Medienmanagement · Praxisphase III
    • Audiovisuelle Kommunikation IIISummary by OWWZ: Develops and produces a moving-image project for marketing and public relations.Exam (in German): Projektarbeit9 ECTS
    • Marketing IIISummary by OWWZ: Covers relationship management and public relations within marketing.Exam (in German): Referat / Hausarbeit / Klausur4 ECTS
    • Mediastrategie und MedienmanagementSummary by OWWZ: Examines media strategy, communication tools and data management for media work.Exam (in German): Referat / Hausarbeit / Portfolio6 ECTS
    • Praxisphase IIISummary by OWWZ: Connects workplace media practice and reflection with academic study.Exam (in German): Praxisbericht / Portfolio11 ECTS
  4. Semester 430 ECTS requiredInteraktive Medien II · Mediastrategie und Medienplanung · Praxisphase IV · Vernetzte Kommunikation
    • Interaktive Medien IISummary by OWWZ: Designs integrated interactive media and implements their front ends.Exam (in German): Projektarbeit / Portfolio / Referat6 ECTS
    • Mediastrategie und MedienplanungSummary by OWWZ: Develops media strategy and planning using perspectives and cases from the communications industry.Exam (in German): Projektarbeit / Referat / Hausarbeit9 ECTS
    • Praxisphase IVSummary by OWWZ: Combines a workplace placement with reflection on professional experience.Exam (in German): Praxisbericht / Portfolio11 ECTS
    • Vernetzte KommunikationSummary by OWWZ: Studies audience communication and connected communication in individual and social contexts.Exam (in German): Referat / Hausarbeit4 ECTS
  5. Semester 530 ECTS requiredKommunikationsprojekt · Medienökonomie und Recht
    • KommunikationsprojektSummary by OWWZ: Combines strategic planning, creative development and production in a communications project.Exam (in German): Projektarbeit / Portfolio24 ECTS
    • Medienökonomie und RechtSummary by OWWZ: Covers advertising economics, costing, controlling and media and contract law.Exam (in German): Referat / Hausarbeit / Mündliche Prüfung / Klausur6 ECTS
  6. Semester 630 ECTS requiredKommunikationswissenschaft I · Praxisphase VI
    • Kommunikationswissenschaft ISummary by OWWZ: Applies communication research methods, statistics and empirical research in a project.Exam (in German): Referat / Hausarbeit / Klausur / Projektarbeit6 ECTS
    • Praxisphase VISummary by OWWZ: Combines an extended workplace placement with academic and professional reflection.Exam (in German): Praxisbericht / Portfolio24 ECTS
  7. Semester 730 ECTS requiredKommunikationswissenschaft II · Praxisphase VII
    • Kommunikationswissenschaft IISummary by OWWZ: Covers media research, communication psychology and communication theory.Exam (in German): Referat / Hausarbeit / Klausur6 ECTS
    • Praxisphase VIISummary by OWWZ: Deepens experience in a professional communications setting through practice and reflection.Exam (in German): Praxisbericht / Portfolio24 ECTS
  8. Semester 830 ECTS requiredBachelorthesis · Praxisphase VIII
    • Bachelorthesis (Thesis)Summary by OWWZ: A supervised academic bachelor thesis is accompanied by a final seminar.Exam (in German): Bachelorarbeit / Hausarbeit / Präsentation14 ECTS
    • Praxisphase VIIISummary by OWWZ: Combines a further workplace placement with reflection on professional tasks and experience.Exam (in German): Praxisbericht / Portfolio16 ECTS
  • 24modules in the plan
  • 24required modules
  • 14 ECTSThesis

Topic profile

ECTS by topic according to the module handbook, with the share of the programme’s 240 ECTS.

  • Media production and technology33 ECTS: 33 required
  • Marketing27 ECTS: 27 required
  • Media management10 ECTS: 10 required
  • Public relations and corporate communication8 ECTS: 8 required
  • Communication and graphic design7 ECTS: 7 required
  • Communication science and journalism6 ECTS: 6 required
  • Web and mobile app development6 ECTS: 6 required
  • Photography4 ECTS: 4 required

Curriculum sources

2 documents
  • PrüfungsordnungExamination regulations · Version 2021 · checked 26 October 2026
  • ModulhandbuchModule handbook · Version 11. Februar 2019 · checked 26 October 2026

Application and requirements

Deadlines not yet recorded

We have not yet recorded this programme’s application deadlines from the university’s sources. You will find them on the university’s page.
View the application at the university

Requirements

  • Admission

    Restricted admissionlocal NC or selection procedure

There are no official application details for this programme yet, so there is no checklist here. The university’s page says which steps are needed.

Costs

Tuition fees and contributions according to the university.

Tuition fees
None
Semester contribution
Not stated by the university

Source: mwk.niedersachsen.de

Degree and next steps

Which degree, what it leads to according to the university, and how to continue.

  • Degree

    Bachelor of Arts (B.A.)

Master’s at the same university in the same field

Compiled by OWWZ by field; the university names no follow-up programmes. The university decides whether your Bachelor meets the admission requirements.

  • TV-Journalism M.A.

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    • Full-time
    • Starts in winter
    • Restricted
    • no tuition fees

Fits these goals

OWWZ guidance based on module topics in the module handbook.

Similar programmes

By curriculum topics, by subject and at the same university.

Programmes with a similar curriculum

Similar topic shares according to the module handbooks.

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All 268 programmes in Communication science and journalism studies
More programmes at this university4 programmes
All 71 programmes at this university

All details and sources

Collected automatically from the institution’s website; the institution’s own page is authoritative.

Degree
Bachelor of Arts (B.A.)
Standard duration
8 semesters (4 years)
ECTS credits
240 ECTS
Start of studies
Winter semester
Mode of study
Dual study
Teaching language
Not stated by the university
Admission
Restricted admission
Location
Hannover
Tuition fees
No tuition feesSource: mwk.niedersachsen.de
Semester contribution
Not stated by the university
Subject (official classification)
Communication science and journalism studies

Information from f3.hs-hannover.de, mwk.niedersachsen.de · checked 26 October 2026

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University

Hochschule Hannover

University of applied sciences · Public

Hannover, Lower Saxony

View university profileAll 71 programmes at this university