OWWZ

B.A.Bachelor · Bachelor of Arts

Public Relations (BPR)

Hochschule HannoverHannover

Standard duration
6 semesters180 ECTS · Full-time
Language
Not stated
Start
Winter semester
Apply by
15 JulyWinter semester · every year
Admission (NC)
Restrictedlocal NC or selection procedure
Tuition fees
None
Go to the university’s programme page

on f3.hs-hannover.de

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Information from f3.hs-hannover.de · checked 27 October 2026 · All details and sources

What will I learn?

Curriculum from the university’s official documents. Evaluated on 27 October 2026.

Semester plan

  • Required
  • depending on track
  • Required elective
  • Thesis
  1. Semester 129 ECTS requiredGrundlagen PR I · Grundlagen PR II · Grundlagen Sprache · Kommunikationswissenschaft · Kreative Grundlagen · PR Berufspraxis I · PR Medienpraxis · Wissenschaftliche Grundlagen
    • Grundlagen PR ISummary by OWWZ: Foundations of public relations and organisational communication.Semesters 1–25 ECTS
    • Grundlagen PR IISummary by OWWZ: Planning and implementing professional press and media relations.Semesters 1–2Exam (in German): berufspraktische Übung oder Hausarbeit oder Präsentation oder Portfolio5 ECTS
    • Grundlagen SpracheSummary by OWWZ: Linguistic foundations and practical writing.Semesters 1–2Exam (in German): berufspraktische Übung oder Hausarbeit oder Präsentation oder mündliche Prüfung oder Portfolio7 ECTS
    • KommunikationswissenschaftSummary by OWWZ: Public discourse, journalism, media markets and media effects.Semesters 1–29 ECTS
    • Kreative GrundlagenSummary by OWWZ: Design fundamentals and visual communication.Semesters 1–2Exam (in German): berufspraktische Übung oder Projektarbeit oder Präsentation oder Hausarbeit oder Entwurf6 ECTS
    • PR Berufspraxis ISummary by OWWZ: PR planning, presentation and practical agency work.Semesters 1–2Exam (in German): Projektarbeit mit Präsentation9 ECTS
    • PR MedienpraxisSummary by OWWZ: Editorial work and media production for PR.Exam (in German): Hausarbeit oder Referat oder Präsentation oder berufspraktische Übung5 ECTS
    • Wissenschaftliche GrundlagenSummary by OWWZ: Academic research skills and social science methods.6 ECTS
  2. Semester 233 ECTS requiredDigitalisierung & PR · Grundlagen PR III · Grundlagen WirtschaftswissenschaftenContinues: Grundlagen PR I, Grundlagen PR II, Grundlagen Sprache, Kommunikationswissenschaft, Kreative Grundlagen, PR Berufspraxis I, Wissenschaftliche Grundlagen
    • Digitalisierung & PRSummary by OWWZ: Digital information and communication formats and their relevance to PR.Semesters 2–35 ECTS
    • Grundlagen PR IIISummary by OWWZ: Internal communication and professional roles in public relations.Semesters 2–36 ECTS
    • Grundlagen WirtschaftswissenschaftenSummary by OWWZ: Business administration, marketing and communication management.Semesters 2–38 ECTS
  3. Semester 321 ECTS required · 1 elective catalogueEmpirisches Forschen · Grundlagen Recht · Required elective from Disziplinen der PRContinues: Digitalisierung & PR, Grundlagen PR III, Grundlagen Wirtschaftswissenschaften
    • Empirisches ForschenSummary by OWWZ: Data analysis and applied empirical social research.6 ECTS
    • Grundlagen RechtSummary by OWWZ: Legal foundations of media, copyright and advertising.5 ECTS
    Required elective from Disziplinen der PR2 modules · choose 9 ECTS
    • Disziplinen der PR ISummary by OWWZ: Crisis communication and selected fields of PR practice.Semesters 3–55 ECTSRequired elective
    • Disziplinen der PR IISummary by OWWZ: PR in marketing and further elective fields of PR practice.Semesters 3–54 ECTSRequired elective
  4. Semester 415 ECTS requiredPraxis und Reflexion
    • Praxis und ReflexionSummary by OWWZ: Professional practice with a report and reflection.Semesters 4–5Exam (in German): Bericht30 ECTS
  5. Semester 529 ECTS required · + 9 depending on trackGegenwart und Perspektiven · PR International · Reflexion und Selbstreflexion · 6 modules depending on trackContinues: Praxis und Reflexion
    • Gegenwart und PerspektivenSummary by OWWZ: Corporate communication and changes in communication and organisations.Exam (in German): Hausarbeit oder mündliche Prüfung oder Referat oder Präsentation oder Portfolio6 ECTS
    • PR InternationalSummary by OWWZ: International PR, foreign language and intercultural communication.Semesters 5–69 ECTS
    • Reflexion und SelbstreflexionSummary by OWWZ: Communication psychology and ethical reflection on communication.Semesters 5–66 ECTS
    Track Kommunikationswissenschaft und Empirie2 modules · 18 ECTS
    • Kommunikationswissenschaft & Empirie ISummary by OWWZ: Reception and media research and multivariate statistics.Semesters 5–6 · Kommunikationswissenschaft und Empirie9 ECTS
    • Kommunikationswissenschaft & Empirie IISummary by OWWZ: Applying communication research and empirical methods in a project.Kommunikationswissenschaft und EmpirieExam (in German): Bericht9 ECTS
    Track Sprache und Kommunikation2 modules · 18 ECTS
    • Sprache & Kommunikation ISummary by OWWZ: Language, images and film, and science communication.Semesters 5–6 · Sprache und KommunikationExam (in German): Bericht oder berufspraktische Übung oder Hausarbeit oder mündliche Prüfung oder Referat oder Präsentation oder Portfolio9 ECTS
    • Sprache & Kommunikation IISummary by OWWZ: A communication project focusing on language and media.Sprache und KommunikationExam (in German): Bericht9 ECTS
    Track Wirtschaft und Management2 modules · 18 ECTS
    • Wirtschaft & Management ISummary by OWWZ: Management, online marketing and economics.Semesters 5–6 · Wirtschaft und Management9 ECTS
    • Wirtschaft & Management IISummary by OWWZ: A PR or marketing plan developed under practical conditions.Wirtschaft und ManagementExam (in German): Bericht9 ECTS
  6. Semester 628 ECTS required · + 9 depending on trackAbschlussarbeit · PR-Berufspraxis IIContinues: Kommunikationswissenschaft & Empirie I, Kommunikationswissenschaft & Empirie II, PR International, Reflexion und Selbstreflexion, Sprache & Kommunikation I, Sprache & Kommunikation II, Wirtschaft & Management I, Wirtschaft & Management II
    • Abschlussarbeit (Thesis)Summary by OWWZ: Academic research and an independent final thesis.Exam (in German): Bachelorarbeit und Kolloquium14 ECTS
    • PR-Berufspraxis IISummary by OWWZ: Agency practice and a choice between campaigning and entrepreneurship.Exam (in German): berufspraktische Übung oder Referat oder Hausarbeit oder Präsentation6 ECTS
  • 27modules in the plan
  • 19required modules
  • 1elective area
  • 3tracks
  • 14 ECTSThesis

Tracks and specialisations

3 tracks · 18 ECTS each
  • Kommunikationswissenschaft und Empirie
  • Sprache und Kommunikation
  • Wirtschaft und Management

Topic profile

ECTS by topic according to the module handbook, with the share of the programme’s 180 ECTS.

Shown for the track with the most module ECTS in the plan (of 3): Wirtschaft und Management

  • Public relations and corporate communication45 ECTS: 38 required, 7 elective
  • Communication science and journalism10 ECTS: 10 required
  • Intercultural communication9 ECTS: 9 required
  • Marketing9 ECTS: 7 required, 2 elective
  • Media and communication psychology8 ECTS: 8 required
  • Linguistics7 ECTS: 7 required
  • Entrepreneurship and start-ups6 ECTS: 6 required
  • Communication and graphic design6 ECTS: 6 required

Curriculum sources

2 documents
  • PrüfungsordnungExamination regulations · Version 6. Änderung 2022 · checked 26 October 2026
  • ModulhandbuchModule handbook · Version Stand 11.12.2025 · checked 26 October 2026

Application and requirements

From the official pages and regulations of the university and the federal state.

Application deadlines

Requirements

  • Admission

    Restricted admissionlocal NC or selection procedure

Checklist to tick off

From the official details above, each with its source.

Researched: 27 October 2026. Deadlines and fees change; the university is authoritative.

Costs

Tuition fees and contributions according to the university.

Tuition fees
None
Semester contribution
Not stated by the university

Source: f3.hs-hannover.de

Degree and next steps

Which degree, what it leads to according to the university, and how to continue.

  • Degree

    Bachelor of Arts (B.A.)

Master’s at the same university in the same field

Compiled by OWWZ by field; the university names no follow-up programmes. The university decides whether your Bachelor meets the admission requirements.

  • TV-Journalism M.A.

    Hannover

    • 4 semesters
    • Full-time
    • Starts in winter
    • Restricted
    • no tuition fees

Fits these goals

OWWZ guidance based on module topics in the module handbook.

Similar programmes

By curriculum topics, by subject and at the same university.

Programmes with a similar curriculum

Similar topic shares according to the module handbooks.

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Communication science and journalism studies elsewhere4 programmes

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All 268 programmes in Communication science and journalism studies
More programmes at this university4 programmes
All 71 programmes at this university

All details and sources

Collected automatically from the institution’s website; the institution’s own page is authoritative.

Degree
Bachelor of Arts (B.A.)
Standard duration
6 semesters (3 years)
ECTS credits
180 ECTS
Start of studies
Winter semester
Mode of study
Full-time
Teaching language
Not stated by the university
Admission
Restricted admission
Location
Hannover
Tuition fees
No tuition fees
Semester contribution
Not stated by the university
Subject (official classification)
Communication science and journalism studies

Information from f3.hs-hannover.de · checked 27 October 2026

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University

Hochschule Hannover

University of applied sciences · Public

Hannover, Lower Saxony

View university profileAll 71 programmes at this university